With Sencillo, we gave a new education fintech the confidence of a heritage school and the warmth of a parent, all in a single sprint.
Brand Identity / Web Design / Product Experience
INTRO
Private school fees are one of the biggest costs a family will face, and one of the least planned for. Sencillo helps parents plan and pay for their child’s education, from nursery to university. In a single sprint, we created the brand and website and brought clarity to the product experience.
THE CHALLENGE
Finance brands tend to talk in numbers and small print, but Sencillo’s customers are thinking about their children. The brand had to earn trust like a bank, but speak like a parent.
THE APPROACH
We chose clarity over noise. Instead of competing with the chaos, we paused it. The campaign makes the billboard self-aware, using simple, direct copy to create a contrast between the limits of advertising and the impact of the brand itself.
THE WORDMARK
The serif draws on the heritage identities of established schools and universities, so Sencillo feels trusted from day one. A lowercase s keeps it friendly and approachable. The n becomes a single arch, a bridge from one stage of education to the next. The i and the l’s rise like progress bars, charting the path from nursery to school to university.
COLOUR & PHOTOGRAPHY
Parchment and Ink replace the cold white and grey of most finance apps. Sencillo orange, Cornflower blue, Fresh mint green and Sweet pea pink bring warmth and a little play, used for the hand-drawn marks that highlight what matters. Photography feels like the family album: candid moments from school life, printed and kept.
GRAPHIC LANGUAGE
One serif carries the whole brand, chosen to sit naturally in the world of schools and universities. From an open day banner to a partner badge on a school door, it gives Sencillo the confidence of an established institution while staying warm and approachable.
GRAPHIC LANGUAGE
One serif carries the whole brand, chosen to sit naturally in the world of schools and universities. From an open day banner to a partner badge on a school door, it gives Sencillo the confidence of an established institution while staying warm and approachable.
THE PRODUCT
The fees calculator turns years of fees into one clear figure. The dashboard shows where you are now, what’s coming up and the long-term path, all on one screen.
THE OUTCOME
Weeks after launch, Sencillo used its new brand to raise £350k in its first funding round. It’s now shortlisted for The Future of Finance Award.